Is really a product still the same without its packaging? As the word goes - looks matter, and without an adequately designed package a product is hard to market it doesn't matter how good its other attributes might be. Indeed, packaging design represents what the brand means as much as other components of the brand visual identity do, and in certain cases the packaging is practically as important as the item itself. In the end, what would Coca Cola be without its famous bottle?In China, as in other markets, packaging design does not only have the event of protecting the product and explaining its attributes and benefits, but inaddition it has got the role of attracting consumers. Studies reveal that buyers generally decide what to get at the purpose of sale.In order to successfully help sell the item, the package needs to differentiate and characterize the item and ultimately to become area of the product experience.
But just how can the packaging help the brand engage and attract Chinese consumers? What are the factors to take into consideration to create a truly distinctive packaging for the Chinese market?
In this informative article Labbrand discusses the impact packaging design has on the businesses operating in China and, in particular, at the difficulties product brand managers need to think about before falling in the "cultural trap" and developing an offer that overlooks at the differences between China and Western markets.We shall look